The Amazon Prime hitThe Boysis well-known not only for bringing some fresh material to the superhero genre but also for mocking tropes in superhero movies as well as the companies who make them. The show’s latest target is none other than Sony and their hilariously misguided attempts to market the critically-panned and commercially-floppedMorbiusinto a hit.
For those who may not be in the know,Sony recently re-releasedMorbiusafter the badly-received superhero movie developed a cult following based on the memes that the film unintentionally created. Much like when the film was originally released, that idea also badly blew up in Sony’s face, as hardly any of the film’s fans - who watch the film ironically - went to theaters to see it again.
RELATED:The Boys Renewed For Season 4 At Amazon
In light of this, Vought International tweeted out that they would be re-releasing the fictional filmDawn of the Seven, even though the movie was still in theaters inThe Boysuniverse. In the tweet, they also included that using the code “It’s Maevin' Time!” would help fans get a discount on the re-release, mocking theMorbiusinternet meme, “It’s Morbin' Time!” that fans would satirically say while watching the film. The tweet said, “#DawnOfTheSeven is back! Despite still being in theaters, we heard all of your tweets and will be re-releasing the film this week! Don’t miss your chance to re-live all the action: use code ITS-MAEVIN-TIME to get a discount on your second ticket until June 30.”
The Boysis known for doing thisboth in and outside the show. In the second episode of season 3, they made fun of Disney for how fake they are when they try to be “all-inclusive” politically through Vought’s on-the-nose version of Disneyland called “Voughtland.” In Voughtland, they have an attraction called “Brave Maeve’s Inclusive Kingdom” featuring “BLM BLTs,” “Woke Wok,” “LGBTurkey Legs,” and “Rainbow Pops.” Through this, they aren’t mocking that political ideology as much as they are mocking how Disney panders to it for good PR more than anything else.
So it fits thatThe Boyswould mock Sony for trying to capitalize onthe popularityMorbiusinadvertently receivedbecause of how poorly made the film was only for that to backfire on them too. One could argue that it’s low-hanging fruit to make fun of Sony since they have shown countless times already that they don’t know what they’re doing when it comes to making and marketing their blockbuster films to the point where they’ve made themselves the butt of the joke. However, perhaps doing this will finally get Sony to realize that they need to change up their strategy a bit because what they’re doing isn’t working.
Instances like these show thatThe Boyscan sometimes be like if the superhero genre metSouth Park. Granted,South Parkis pure episodic satireand nothing else whileThe Boyshas an overarching story to tell about power and corruption. Nonetheless, if the show has the chance to make fun of superhero cliches and the faults of companies that produce superhero flicks, they will take it every time. Better yet, much likeSouth Park, they won’t pull any punches when they do. This tweet by Vought International is a pretty transparent shot at Sony’s ineptitude as a company. It’s far from the first shot the show has taken at a film studio, and it definitely won’t be the last.
The Boysseason 3 can currently be streamed on Amazon Prime.
MORE:The Boys: 8 Things Only Comic Book Readers Know About Queen Maeve
