According to a recentActivision Blizzardquarterly earnings report, the publisher made $1 billion from microtransactions in just one quarter. Activision Blizzard fans spent this $1 billion in a matter of months, showing just how much revenue microtransactions generate in a short period.
Activision Blizzardis reporting $1 billion earnings from Q3 2021, which encompasses July through September. In total, the company made $1.20 billion from its various franchises. Activision Blizzard has several franchises under its umbrella that likely contributed to this large number, includingCall of Duty,World of Warcraft, andCrash Team Racing Nitro-Fueled.
RELATED:Blizzard Delays Diablo 4 and Overwatch 2 With No New Release Windowd
PopularCall of Dutyoutlet Charlie Intel reported Activision Blizzard’s successful quarterly earnings on its Twitter account. Although it typically sticks toCall of Dutynews, Charlie Intel sometimes releases information on the game’s publisher, like in this instance. Extending beyond reporting on the latestCall of Dutyinformation, Charlie Intel is also known forleaking information aboutCall of Dutytitles ahead of their release.
Several Activision Blizzard titles are known for selling microtransactions in addition to the base cost of a game.World of Warcraftfans can purchase mounts, pets, toys, and transmogs from the shop to increase their cosmetic options or round out their pet battle team.World of Warcraftis also known for receiving regular expansions which further incentivize players to return periodically and maintain a monthly subscription.
Although otherCall of Duty: Warzoneseasons have featured some impressive cosmetics such as theSawandTexas Chainsaw Massacrebundles, the most recent seasons have included fan-favorite skins. Some of the latest skins added toCall of Duty: Warzonethat likely contributed to the $1 billion figure include the John Rambo, John McClane, and the Judge Dredd bundles.Scream’s Ghostface killer wasrecently added toCall of Duty: Warzoneand as a result, it didn’t contribute to the impressive quarterly earnings.
Crash Team Racing Nitro-Fueledfans have been purchasing microtransactions since shortly after it launched and the kart racing title may have contributed to Activision Blizzard’s quarterly earnings.Crash Team Racing Nitro-Fueledmay have received its final significant update, but there are still several racers, karts, decals, skins, and more for fans to purchase. Some of the popular purchasable racers inCrash Team Racing Nitro-Fueledinclude Baby Crash, Komodo Moe, Spyro, and Rilla Roo.
Although Activision Blizzard reports its earnings every quarter, it’s currently unclear what made Q3 2021 a particularly lucrative quarter for the publisher. While several titles under the Activision Blizzard umbrella generate microtransaction revenue, the publisher didn’t specify which title saw an increase in microtransaction spending or if player spending is up across the board with Activision Blizzard titles. Because the $1 billion figure comes from microtransactions alone,Activision Blizzardhad a very successful Q3 despite its ongoing legal troubles.
